Placement Tips For AdSense Ads
When it comes to improving you results with AdSense, there a million little variables that you could tweak. One of the most important, however, is the placement of your ads. By that, I am referring to the position of your ads on the page. This has a huge effect on your earnings. So, let’s talk about a few placement tips for AdSense ads.
Any time that you may have read an article or have seen an e-book advertising a universal place to put an ad for maximum effectiveness, it is wrong! There is no definite area that works the best. Since every page is set up differently, there is no way to say that any certain position works the best all of the time.
However, with that said, there are certain rules that you should follow that should tend to give you better results. The first of which is that you need to place your ads above the fold of your website. That means that your ads should be able to be seen without scrolling down. When the page loads, the ads should be visible right away. This makes them visible to everyone that see the page.
A lot of people say that one of the best tips for AdSense placement is to set your ads along the left side of the page instead of the right. This is kind of based on the idea that since we read from left to right, our brains are more engaged when we are looking at the left side of the page. Plus (and I know that this sounds nerdy) but psychologically, right handed people tend to favor things that are on their left side. Since most of the general population is right handed, it makes sense to place ads on the left.
Another great place to put your AdSense ads is inside of your content. Google offers you all kinds of customization when it comes to the way that your ads look. So, take advantage and try to have your ads blend into the content of your page. They won’t stick out like a sore thumb saying “I’m an advertisement!” That means, that your visitors will be more likely to see them and you can just let the ad copy do the selling. If the advertisers have done their jobs of writing out an ad, then you should get some good results.
Just make sure that you experiment with your placement. That the best of any placement tips for AdSense that you could ever hear. Putting your ads into one spot and then leaving them there is not a very good way to improve your results. Try leaving them in one position for a few thousand impressions and then move them to another to see how they both compare.
